Commercial Portraits

Comparison of Commercial Photo and Portrait Photos


PORTRAIT PHOTOCOMMERCIAL PHOTO
Subjects often looking straight into cameraSubjects often looking away from camera
Backgrounds contain details; environment is key playerBackgrounds lack details; subject is main focus; simple is better
Little or no negative space with subjects filling frame or centeredNegative space with room for text copy, subjects often off-center
Often static and posed, lacking specific behavior or movementOften dynamic and capturing behavior and movement
Subject engaged with the cameraFly on the wall, photojournalistic style
Even lighting across frameFocused lighting to draw attention to subject
Captures a simple moment in timeTells a bigger story
RealisticAspirational