Comparison of Commercial Photo and Portrait Photos
PORTRAIT PHOTO | COMMERCIAL PHOTO |
---|---|
Subjects often looking straight into camera | Subjects often looking away from camera |
Backgrounds contain details; environment is key player | Backgrounds lack details; subject is main focus; simple is better |
Little or no negative space with subjects filling frame or centered | Negative space with room for text copy, subjects often off-center |
Often static and posed, lacking specific behavior or movement | Often dynamic and capturing behavior and movement |
Subject engaged with the camera | Fly on the wall, photojournalistic style |
Even lighting across frame | Focused lighting to draw attention to subject |
Captures a simple moment in time | Tells a bigger story |
Realistic | Aspirational |